Uber launched at South by Southwest, as did Twitter, Pinterest and Foursquare. Billie Eilish was discovered as an unsigned 14-year old. Mumford and Sons first made their name at the creative-tech-culture jamboree in Austin, Texas. In three months time the world will learn whether the powerhouse event can replicate itself outside of the Lone Star State. SXSW Sydney MD, Colin Daniels, is backing Sin City to deliver – with the likes of futurist Amy Webb, Coachella co-founder Paul Tollet and Slack co-founder Cal Henderson joining “titans of every industry” across tech and innovation, music, games and screens. He says every one of its 70 featured speakers would likely be the keynote at any other event. No wonder circa 500 brands are keen to get involved – which is one of the reasons Seven West Media is going large, partnering with SXSW Sydney and planning to spring a very different kind of upfront during the week-long festival. Chief Revenue Officer, Kurt Burnette, said getting the investment over the line was a “difficult conversation”, but he’s backing the play to position the network at the heart of the creative-tech nexus and change perceptions. CMO Mel Hopkins will have a big hand in shaping what that looks like. No pressure then. 

Uber launched at South by Southwest, as did Twitter, Pinterest and Foursquare. Billie Eilish was discovered as an unsigned 14-year old. Mumford and Sons first made their name at the creative-tech-culture jamboree in Austin, Texas. In three months time the world will learn whether the powerhouse event can replicate itself outside of the Lone Star State. SXSW Sydney MD, Colin Daniels, is backing Sin City to deliver – with the likes of futurist Amy Webb, Coachella co-founder Paul Tollet and Slack co-founder Cal Henderson joining “titans of every industry” across tech and innovation, music, games and screens. He says every one of its 70 featured speakers would likely be the keynote at any other event. No wonder circa 500 brands are keen to get involved – which is one of the reasons Seven West Media is going large, partnering with SXSW Sydney and planning to spring a very different kind of upfront during the week-long festival. Chief Revenue Officer, Kurt Burnette, said getting the investment over the line was a “difficult conversation”, but he’s backing the play to position the network at the heart of the creative-tech nexus and change perceptions. CMO Mel Hopkins will have a big hand in shaping what that looks like. No pressure then.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

'We’re going all in’: SXSW’s biggest tribes are brands, marketing, tech as Sydney gig aims for Southern hemisphere creative, innovation super event; Seven plots biggest overhaul of Upfronts format in decades with full-week SxSW program

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